We’ve all heard about the importance of influencers in eCommerce. These powerful people drive sales by recommending things in a natural, real, and trustworthy manner.
However, not all influencers are created equal. They differ in terms of specializations, hobbies, or reasons for renown, as well as the audience they attract and the size of that audience. Micro-influencers may have fewer followers than macro- or mega-influencers, but they may nevertheless help your ecommerce business.
What are micro-influencers and how do they work?
First and foremost, let’s define what we mean by micro-influencers. While definitions differ, they are often influencers with a following of 10,000 to 100,000 people. This is less than mid-tier, macro, and mega-influencers, but more than nano-influencers.
Influencer marketing is a big issue right now, thanks to Instagram’s continued (and significant) development. In a nutshell, influencer marketing focuses on an influencer or influential people who have influence on a specific demographic rather than the demographic itself.
Micro influencers reach the right people
Micro influencer platform India has a lot of clout in their specific fields. This establishes their authority on a particular subject/topic and increases the likelihood that their followers share their interests.
Micro influencers have a higher level of trust
Because each micro influencer has their own fan base, they often wield considerable power. In other words, what they say has greater credibility since it is communicated to a generally devoted audience that is more engaged and acquainted with the influencer.
Micro influencers have a high level of involvement
Micro influencers can frequently expect higher than (industry) average engagement on the material they post for the same reasons as mentioned above. After all, the content is sent to individuals who are interested in seeing it.
Micro influences are inexpensive
A micro influencer’s relationship is generally mutual. An influencer may assist a business advertise itself, and the influencer can earn something from the brand, whether it’s a free product, money, or anything else. As a result, we frequently see micro influencers asking a little fee to act as an influencer. When compared to other marketing methods, this might be a more cost-effective option.
Things to be aware of
Working with an influencer (or influencers) offers many advantages, but there are certain drawbacks to be aware of:
- Obtaining the support of micro influencer agency is not always straightforward. You’ll need to build a rapport with them and win their support. Spend time connecting with their stuff and demonstrating that it isn’t all about you. After you’ve developed a relationship, you may start talking about marketing.
- There is no assurance of success. It’s possible that your influencer’s audience isn’t interested in your company, or that a single campaign lacks the impact you expected. Trial and error will win out in the end, as it will in all marketing endeavors.
- It might be tough to locate an influential person. Finding a micro influencer may need extensive investigation. To make a choice, weigh the cost of the project against the amount of time it will take.